本帖最后由 三千院凪 于 2012-5-2 15:33 编辑
Some Examples From This Year's Study
Twixt – These contain odd little interlinks between points that suggest connectivity.
Angle bombs – These contain highly angled geometric shapes, oftentimes triangles, and are usually chaotic and without symmetry, like an explosion of sharp pieces from a central explosion.
Leaf amalgams – Leaves used to build cars, people, other leaves, whatever.
Copy – These designs use minute words as a graphic component, but the words could never be read. It is texture, not text.
Penumbra – Think of a halo of layered and colored light circles that are not quite centered on each other.
Monoliths – Squares or rectangles that are in perspective and that appear to be drifting.
The third category reveals the solid trends for the year. Within these groups, ten to twelve logos will emerge as either completely new in direction or as having successfully grown out of a previously
existing trend. A dozen logos may seem like a small sampling, but time has proven this method works with uncanny accuracy. These pioneers set the course for what is to come.
An interesting fact about these emergent directions: They come from anywhere and everywhere. When we started this report, it wasn't too hard to spot a Minneapolis "look," to name one example.
Good samples might be emerging from that city, or there could be imitators doing the same basic look elsewhere. That is not the truth anymore: The internet's global visual community can cause the
very same idea to pop up in very different places simultaneously, quite unrelated to each other.
Other Design Drivers
What is it?
There has begun to be a real sense of confusion about the cognizant differences between logos, favicons, app buttons, and icons. For instance, if you show most consumers the Google favicon, they
will identify it as Google's logo. This is not technically correct, but emotionally it certainly seems to be.
Even designers are letting that line blur. More than ever before, we create families of icons and symbols for use on electronic devices. More and more, we must design to fit the shape of a logo/icon/favicon
into a tiny, round-cornered square. Detail is necessarily lost. Function is completely driving form.
Return of the classics
Monograms are coming back. Initials are being reworked and recombined. Some are classic, some are contemporary.
A clearer choice
There is so much use of transparency in logo design today that color choices, by necessity, are becoming lighter. Where areas of a design overlap, the new resulting color needs to be readable, not just mud.
As a result, color values have been cranked back.
Me too
Dribbble and other portfolio sites are great tools but a proliferation of look-alike styles tend to flatten out (and devalue) illustration. As designers' involvement in icon design grows, the influence of illustration
on designers grows. So style saturation has also started to affect logo design as well.
Mirror, mirror
A more positive affect of the tightened relationship between logo design and illustration: When unique styles emerge in one field, they quickly bounce to the other.
The 2012 Trend Report
At this writing, there are nearly 175,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's
testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade.
从今年的研究的一些例子
变成往返 - 这些包含奇怪的小点与点之间，建议连接互连。
角炸弹 - 这些含有高角度的几何形状，常常三角形，通常是混乱和不匀称，像一个从中央爆炸的尖锐碎片的爆炸，。
叶汞合金 - 叶片，用于造车人，其他的叶子，不管。
副本 - 这些设计使用图形组件分钟的话，但绝不能读的话。它是质地，而不是文本。
半影 - 想想分层和彩色光圈不太互相中心的光环。
石柱 - 正方形或长方形，在角度，似乎可以漂流。
第三类是揭示了今年固体趋势。在这些群体中，十至十二标识将出现要么完全新的方向，或成功地种植了原有的趋势。十几标志可能看起来像一个小样本，但时间已经证明这种方法具有不可思议的准确性。这些
先驱者是什么来设置课程。
一个有趣的事实：这些新兴的方向，他们来自任何地方。当我们开始这个报告，这是不是太难发现明尼阿波利斯市“的样子，”来命名的一个例子。良好的样品可能会出现，从城市，或有可能是模仿其他地方做同样
的基本外观。这是不是事实了：全球互联网的视觉社区可以导致同样的想法非常不同的地方弹出的同时，彼此相当无关。
其他设计驱动程序
这是什么？
目前已开始成为一个真正意义上的标志的话，favicons，应用程序按钮和图标之间的认识差异的混乱。例如，如果谷歌的favicon显示大多数消费者，他们将确定它作为谷歌的标志。这不是技术上是正确的，但感情上，它肯定似乎是。
即使是设计师让该行模糊。我们比以往任何时候，建立在电子设备上使用的图标和符号的家庭。越来越多的，我们必须设计适合的一个标志/图标/的favicon到一个微小的，圆角方形的形状。细节不一定丢失。功能完全的驱动形式。
返回经典
印章回来。缩写改造和重组。一些经典的，有些是当代的。
一个更清晰的选择
有这么多的使用透明度，在今天的标志设计，色彩的选择，根据需要，成为更轻。凡设计重叠的领域，产生新的颜色必须是可读的，不只是泥。因此，颜色值已回到手摇。
我太
dribbble和其他投资组合的网站是伟大的工具，但的扩散极为相象风格趋向扁平化了（贬值）的画像。作为设计师参与图标设计的增长，说明对设计师的影响力增长。因此，风格饱和度也已开始影响到标志设计，以及。
镜子，镜子
收紧的标志设计和插图之间关系的一个更积极的影响：当独特的风格出现在一个领域，他们很快反弹的。
2012年趋势报告
在写这篇文章，有近175000上LogoLounge网站徽标。每个设计都代表了数百小时的思想斗争和代表世界各地的设计师，如果不是数以千计。这证明了他们的奉献精神，我们可以创建这些报告。所以，谢谢你，所有的人
在过去十年的趋势报告作出了贡献的设计师。
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本帖最后由 三千院凪 于 2012-5-2 15:50 编辑
We'll start this trends report—LogoLounge's 10th annual 
missive—with an admonishment that is repeated each year: 
If you're searching for how-to information, 
please stop reading now.
In addition, if you anticipate your reaction to reviewing these trends is to dismiss every one of them as yesterday's news, 
you also may as well walk away right now.
There's plenty to be learned here, but you need to be looking for the right thing. After a decade of studying logos from around the world—32,000
alone for this report—I can say with absolute confidence that the true benefit of studying logo design trends is that they invariably identify
trajectories. Once you can see the path a trend starts to take, once you can see its arc and velocity, it's very possible for you to know where to
take it next. You get to steer. You can find your own forward direction.
How To Identify a Trend
As I review logos that are entered onto the LogoLounge site, three distinct categories start to emerge. The first and largest category is replete
with trends that already have reached saturation. They may be well-rendered and serve their clients very well. Any would have been excellent
candidates for trend reports in past years, but they just don't move our field forward.
Leaders in the "done to death" category for this year include designs that include birds, dinosaurs, monsters, people as trees, transparent flip
books (actually, flipping or stacked see-through pages of any kind), transparent lotus blossoms, fruit, and X's (this final tribe where two crossed
arrows or lines have words or icons in each of the four quadrants is so overdone that designers themselves have begun to parody it).
Another category is on the opposite side of the universe. Here, you might see two and maybe three logos that indicate a brewing trend with
promise. But there's no critical mass here yet, and certainly no guarantees that these will eventually grow into something bigger.
.
标志网站LogoLounge近日发布了《2012年标志设计趋势报告》，在今年的趋势报告中，标志设计呈现出“多彩、多维、多元”的整体倾向。
此外，如果您预计检讨这些趋势的反应是解雇他们每个人都为昨天的新闻，你也可能以及步行路程现在。
可以在这里学到很多，但你需要寻找正确的事情。经过十年研究这份报告，我可以说有绝对的信心，标志设计趋势研究的真正的好处是，他们都不约而同地确定
轨迹，来自世界32，000单左右的标志。一旦你可以看到一种趋势开始采取的路径，一旦你可以看到它的弧线和速度，这很可能让你知道下。你引导。你可以
找到自己的前进方向。
如何确定一个趋势
正如我检讨到输入的LogoLounge网站的标志，三个不同的类别开始出现。最早，规模最大的类别是充满了，已经达到饱和的趋势。他们可能会呈现，并为他们的
客户服务非常好。的任何一个优秀的候选人在过去几年的趋势报告，但他们就是不动我们的领域前进。
“做死”的类别，今年的领导人，包括设计，包括鸟类，恐龙，怪物，树木的人，透明翻盖书籍（实际上，翻转或堆放看到通过任何形式的网页），透明的荷花
盛开，水果，和X的（这最后的部落，其中两个交叉的箭头或线中的四个象限中的每个单词或图标是如此过头，设计师本身也开始模仿它）。
另一类是对宇宙的对面。在这里，你可能会看到两个，两种可能三个标志，表明酝酿趋势与承诺。但是，这里没有临界质量，当然也没有保证，这些最终会发展成
更大的东西。
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