本帖最后由 三千院凪 于 2012-5-2 15:50 编辑
We'll start this trends report—LogoLounge's 10th annual 
missive—with an admonishment that is repeated each year: 
If you're searching for how-to information, 
please stop reading now.
In addition, if you anticipate your reaction to reviewing these trends is to dismiss every one of them as yesterday's news, 
you also may as well walk away right now.
There's plenty to be learned here, but you need to be looking for the right thing. After a decade of studying logos from around the world—32,000
alone for this report—I can say with absolute confidence that the true benefit of studying logo design trends is that they invariably identify
trajectories. Once you can see the path a trend starts to take, once you can see its arc and velocity, it's very possible for you to know where to
take it next. You get to steer. You can find your own forward direction.
How To Identify a Trend
As I review logos that are entered onto the LogoLounge site, three distinct categories start to emerge. The first and largest category is replete
with trends that already have reached saturation. They may be well-rendered and serve their clients very well. Any would have been excellent
candidates for trend reports in past years, but they just don't move our field forward.
Leaders in the "done to death" category for this year include designs that include birds, dinosaurs, monsters, people as trees, transparent flip
books (actually, flipping or stacked see-through pages of any kind), transparent lotus blossoms, fruit, and X's (this final tribe where two crossed
arrows or lines have words or icons in each of the four quadrants is so overdone that designers themselves have begun to parody it).
Another category is on the opposite side of the universe. Here, you might see two and maybe three logos that indicate a brewing trend with
promise. But there's no critical mass here yet, and certainly no guarantees that these will eventually grow into something bigger.
.
标志网站LogoLounge近日发布了《2012年标志设计趋势报告》，在今年的趋势报告中，标志设计呈现出“多彩、多维、多元”的整体倾向。
此外，如果您预计检讨这些趋势的反应是解雇他们每个人都为昨天的新闻，你也可能以及步行路程现在。
可以在这里学到很多，但你需要寻找正确的事情。经过十年研究这份报告，我可以说有绝对的信心，标志设计趋势研究的真正的好处是，他们都不约而同地确定
轨迹，来自世界32，000单左右的标志。一旦你可以看到一种趋势开始采取的路径，一旦你可以看到它的弧线和速度，这很可能让你知道下。你引导。你可以
找到自己的前进方向。
如何确定一个趋势
正如我检讨到输入的LogoLounge网站的标志，三个不同的类别开始出现。最早，规模最大的类别是充满了，已经达到饱和的趋势。他们可能会呈现，并为他们的
客户服务非常好。的任何一个优秀的候选人在过去几年的趋势报告，但他们就是不动我们的领域前进。
“做死”的类别，今年的领导人，包括设计，包括鸟类，恐龙，怪物，树木的人，透明翻盖书籍（实际上，翻转或堆放看到通过任何形式的网页），透明的荷花
盛开，水果，和X的（这最后的部落，其中两个交叉的箭头或线中的四个象限中的每个单词或图标是如此过头，设计师本身也开始模仿它）。
另一类是对宇宙的对面。在这里，你可能会看到两个，两种可能三个标志，表明酝酿趋势与承诺。但是，这里没有临界质量，当然也没有保证，这些最终会发展成
更大的东西。