
本帖最后由 三千院凪 于 2012-5-2 16:03 编辑
2012标志趋势之十五:多元系列(Cousin Series)
Cousin Series
Last year's report noted the profusion of logo series designs. And though they were a family of marks, each differed in design and content.
This year finds the continued proliferation but with the variation occurring in the surface or technique used to draft the logo. All members
are still in the same family, but the variations make the units less like siblings and more like cousins.
Variants used on these series may be for trivial variety, or they may be part of a precise matrix to help code or convey specific information.
Whichever the plan, the idea of building a system that is flexible and maintains diversity allows for ready identification, but it recognizes a
need to buck uniformity. This can create longevity for a program designed to build equity as consumers gain familiarity with it, yet change
with the vagrancies of style through modification of surface and technique.
去年的报告指出,标志系列设计的缤纷。虽然他们是一个家庭的标志,每个不同的设计和内容。今年发现的继续扩散,但发生的表面或用于起草
标志的技术在变化。所有成员都在同一个家庭,但变化做出像兄弟姐妹和单位少,像表兄弟。
在这些系列中使用的变异可能是各种琐碎的,或者他们可能是一个精确的矩阵的一部分,以帮助代码或传达特定的信息。无论计划,建立一个系统,是
灵活和保持多样性的想法,可以准备识别,但它承认需要逆势均匀。这可以创建程序设计建立公平,作为消费者获得熟悉它的寿命,还通过修改
表面和技术与风格的vagrancies改变。
以上转自古田路9号-企业品牌形象门户网