本帖最后由 三千院凪 于 2012-5-2 15:59 编辑
2012标志趋势之十二：图标程序（Apps）
Apps
Mobile devices and the visual language of apps may well have the single largest impact on how we design identity over the next decade. We are entering
 a period where the lines of differentiation between logos, icons, symbols, favicons, and app buttons are completely blurred. These elements have always 
been visual cousins, but the results of their inbreeding is creating some new strains of solutions that don't fit with conventional branding models.
Are these app buttons or are these logos? Designers are tasked with creating identities for entities that may only live in the virtual world. If a mark is to 
primarily live on the menu of a mobile device, do you design a logo and place it on a button or is it best to integrate the two from inception? Is it 
imperative to use the glossy reflective visual vernacular for a button, and if you do, is that effect part of the actual logo or does it just appear when the 
mark is used for that purpose? Expect to see many more of these app logos appearing off-device in unnatural surroundings.
移动设备和应用程序的视觉语言，可能有上单一最大的影响，我们如何设计在未来十年的身份。我们正在进入一个完全模糊，标识，图标，符号的话，favicons，应用
程序按钮之间的分化线期间。这些元素一直是视觉的堂兄弟，但其近亲繁殖的结果是创造一些新的品种，与传统的品牌模式，不适合的解决方案。
这些应用程序的按钮，或者是这些标志？设计师的任务是创造可能只能活在虚拟世界中的实体的身份。如果商标是主要生活在移动设备的菜单，你设计一个徽标和上放置
一个按钮，或者是最好的整合从一开始的两个吗？这是必须使用一个按钮的光泽反射的视觉白话，如果这样做，是实际标识的影响部分或它刚出现时的成绩是用于这一目
的呢？希望看到这些应用程序的标志出现在非自然的环境设备。