三千院凪
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本帖最后由 三千院凪 于 2012-5-2 15:58 编辑

2012标志趋势之十一:球形雕刻(Sphere Carving)

Sphere Carving

Imagine you were told to design a logo and then, for tools, you were given a wooden bead and a fine point Dremel. Some of these logos remind me of

intricate ivory puzzle orbs created in China. Here a sphere is meticulously carved away, creating a series of delicate, lace-like balls nested inside of each other.

It is the idea of taking an orb with obvious highlights and shadows and tooling out enough of the element to create a secondary level of meaning. This

might be a letterform or a shape indicative of a process or even a color treatment of the new surfaces to describe a corporate spirit.

Consumers already have a reference for the sphere and whether they imagine it to say "global" or "self-contained" or "precise," they understand the

message of the identity is created by what is not there as opposed to what has been added.

试想一下,告诉你设计一个标志,然后,工具,你被给予了木珠和精细点的Dremel。这些标志提醒我错综复杂的象牙之谜,在中国创建的球体。这里一个球

是精心雕琢了,创造了一系列细腻,花边状的球,对方内部嵌套。

这是一个明显的亮点和阴影ORB和工装出足够的元素,以创建一个二级意义的想法。这可能是一个信纸或指示的过程中,或形状甚至一个新的表面颜色来描述

一个企业的精神治疗。

消费者已经有一个球体的参考,无论他们想象它说,“全球”或“自足”或“精确”,他们了解什么是不存在,而不是已加入创建身份的消息。