三千院凪
本帖最后由

本帖最后由 三千院凪 于 2012-5-2 16:00 编辑

2012标志趋势之五:色彩浮雕(Anaglyphs)

Anaglyphs

Never have two colors carried such a universal set of directions. An offset red and cyan overprint sends the public scrambling for a set

of old-school 3-D glasses. This technique was originally developed by a Frenchman to create dimensional stereoscopic imagery in the

1850s. Today, modern iterations of this effect overprint divergent imagery and make one or the other visible depending on the color

of lens selected for viewing.

Messaging from these marks creates a dichotomy of choice. They are obvious enough that certainly no special glasses are required

to grasp the intent. This technique tells the viewer they may make the choice of this or that but not both. But they also convey that

the viewer is responsible for her own selection. Because this is a novel and interactive technique, it commands a response which

ensures a few additional milliseconds of attention while the consumer deciphers her options.

从来没有两种颜色进行这样的一套通用的方向。偏移的红色和青色套印发送市民争先恐后为3-D眼镜一套老学校。这种技术最初是由法国在19世纪

50年代创建的三维立体图像。今天,这种效果不同的图像套印现代迭代和一个或其他可见的,取决于观看的镜头选择的颜色。

从这些商标的消息,创建了一个选择的二分法。他们是很明显的,当然也没有特殊的眼镜都必须掌握的意图。这项技术告诉观众,他们可能会作出

这样或那样的选择,但不能同时。但他们也转达观众是她自己的选择负责。因为这是一种新的交互技术,它的命令响应,确保消费者的关注,一些额外

的毫秒解密她的选择。