三千院凪
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本帖最后由 三千院凪 于 2012-5-2 16:00 编辑

2012标志趋势之四:土豆片(Potato Chip)

Potato Chip

Anyone who has ever wolfed his way through a stack of Pringles chips can relate to this shape, better known to the

geometry world as a hyperbolic paraboloid. To categorize the appearance of this shape in the world of identity, we'll call it a

potato chip as the form of each instance tends to vary a bit, much like the chips in a bag. Flattened out, most of these shapes

would look like a circle or an ellipse, but with a gentle twist they occupy a unique three-dimensional space.

The shift to a greater use of surface gradient to define shape is critical to the success of these images: If viewed with just a flat

tone, they would appear as the twisted loop of an infinity sign. There is a certain tension that permeates these marks, as if

releasing torque would allow the shape to relax back into a flat disk. Flexibility and elasticity come to mind as defining attributes.

Being able to simultaneously show both sides of an otherwise two-dimensional shape brings forth even more conceptual opportunities

(as well as an excellent bar bet).

任何谁曾经狼吞虎咽通过他的品客薯片芯片堆栈的方式可以涉及到这种形状,更好地称为双曲抛物面几何世界。归类在世界的身份,这种形状的外观,我们

称之为马铃薯片,每个实例的形式往往改变了一下,就像在一个袋子芯片。夷为平地了,这些形状看起来像一个圆形或椭圆形,但与一个温柔的扭曲,他们

占据了独特的三维空间。

转移到更大的表面梯度定义形状使用这些图像的成功是至关重要的:如果只是一个平调看,他们会出现一个无穷大符号的扭曲循环。是有一定的张力,渗透

这些标志,如果释放扭矩将允许放宽到平盘形状。柔韧性和弹性来定义属性介意。能够同时显示双方另有两维形状带来了更概念性的机会(以及作为一个

优秀的酒吧赌注)。