本帖最后由 三千院凪 于 2012-5-2 16:00 编辑
2012标志趋势之三：水彩（Watercolor）
Watercolor 
Every year, there is at least one trend that does its best to build a bridge away from technology and back to the human touch. And 
whether this is achieved with a red sable hair brush or a digital filter, the tactile essence of watercolor is marking its territory in this 
year's trend set. More than just a textured background, this painting technique usually defines the logo's shape, form, and highlights 
as well. Conveying moisture or a water origin is a common but not a mandate in these solutions.
CooperVision, the world's third largest contact lens manufacturer, recently launched its new identity, created by Siegel+Gale. 
Design team members wanted to convey the duality of technology alongside the tactile and intimate experience of wearing 
the lens. Siegel+Gale's Howard Belk notes, "We love the humanity it conveys, the purity of color it makes possible, and how 
it comes alive in digital, illuminated environments."
每年，有至少有一个趋势，它的最好建一座桥，离技术和人情味。这是否是一个红色紫貂毛刷或一个数字滤波器，水彩的触觉本质取得
标志着其在今年的趋势，集境内。不仅仅是一个纹理背景，这幅画的技术通常定义标志的形状，形式，突出作为。输送水分或水的来源，
是一种常见的，但不是在这些解决方案的任务。
CooperVision，世界第三大隐形眼镜制造商，最近推出了其新的身份，由西格尔+烈风创建。想传达设计团队成员一起穿的镜头的触觉和
亲密的经验技术的二重性。西格尔+烈风的霍华德贝尔克指出，“我们爱它传达的人性，使色纯度，以及如何活在谈到数字，照明环境。”