本帖最后由 三千院凪 于 2012-5-2 15:59 编辑
2012标志趋势之一：符号集群（Icon Clusters）
Icon Clusters
Iconic symbols with a universal feel—such as the crosswalk man or the restroom lady—have long been a mainstay of graphic
language. They are very useful in their directness. Both icons and logos are used as a pictorial solution reduced to their bare
essence to convey a message, but there has always been a fine line between them in that icons are purposely anonymous
whereas logos could not be more personalized (or should be, at least).
But as symbols, icons are so ubiquitous that it's probably on natural that they would eventually start to jump the track from the
world of giving directions into the world of corporate representation. The question is: How do you send a message with an icon
that you are something much more?
The solution: Merge multiple icons together with transparent linkage. Bundling several messages into a single unit demonstrates
simplicity and clarity of image but also indicates the depth of a concept. This is managed in the same way you might express a
thought by linking several words into a phrase, except with this technique, designers are using icons as if spelling out a rebus.
AT&T uses this technique effectively as the visual centerpiece of its current Rethink Possible marketing campaign.
与圆锥人行横道人或淑女早已图形语言的中流砥柱厕所作为一个普遍的感觉，这种符号。他们是非常有用的，在他们的直接。图标和徽标是作为
一个图案的解决方案，减少他们裸露的本质传达一个信息，但一直存在他们之间的细线，在该图标是故意匿名而标志不能更加个性化的（或应该，至少）。
但作为符号，图标是无处不在，它可能是对自然，他们最终将开始跳的方向进入世界企业代表给世界的轨道。问题是：你怎么一个图标
发送一条消息，你的东西更？
解决方案：合并多个图标，透明的联动。捆绑成一个单一的单位数的消息表明简单和清晰的图像，但也表明了一个概念的深度。这是在
相同的方式，你可能会由几个单词连接成一个短语来表达思想，除了用这种方法，管理，设计人员使用的图标，如果拼写出1画谜。 AT＆T公司有效
地使用这项技术作为其目前的反思可能的市场营销活动的可视化的核心。